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APRIL ISSUE OF SCORE JOURNAL FEATURES SPECIAL REVIEW SECTION ON THIS MONTH’S 31ST SCORE SAN FELIPE 250

APRIL ISSUE OF SCORE JOURNAL FEATURES SPECIAL REVIEW SECTION ON THIS MONTH’S 31ST SCORE SAN FELIPE 250
Vol. 3, No. 4 now airing ‘LIVE’ at www.SCOREInternational.com; SCORE Journal features
in-depth coverage of SCORE International, SCORE World Desert Championship, industry
 
    ENSENADA, Baja California, Mexico — Spotlightling the launch of the 2017 SCORE World Desert Championship, a special feature section on this month’s 31st SCORE San Felipe 250 along with one on this year’s 50th SCORE Baja 1000 are among the highlights of this month’s Vol. 3, No. 4 of the acclaimed SCORE Journal.
     Full of interactive news and features it is now live on the SCORE website at www.SCOREInternational.com and is available through SCORE social media channels as well as a direct link at http://read.uberflip.com/t/183537-score-journal.
     In addition to the spotlight feature on the 31st SCORE San Felipe 250, this issue presents a review of the top products now available from Off-Road tire manufacturers. There is also an in-depth feature on Tim and Troy Herbst and the history of Terrible Herbst Motorsports, as part of the continued legends of the SCORE Baja 1000 series.
BIG REACH
     The SCORE Journal digital magazine, reaching an average of over 1.8 million unique viewers per issue with an average engagement time of over 31 minutes is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website also generates an average of over 2 million monthly unique viewers.
AND NOW…
     “SCORE has begun of a new season, one which celebrates the 50th golden anniversary of the iconic SCORE Baja 1000 and this month’s SCORE Journal is another fitting tribute to both the start of the 2017 season and the Granddaddy of all Desert Races,” commented Jim Ryan, SCORE Marketing and Sales Director and publisher of the SCORE Journal. “Our fourth digital issue of 2017 also takes a spectacular, colorful and detailed review of the highly successful 31st SCORE San Felipe 250 with memorable imagery from Art Eugenio and GetSome Photo.”
     “The feature of the Herbst family history with the SCORE Baja 100 is another great read in this month’s issue as is the up close look at off-road tire innovations for 2017.”
INSIDE VOL. 3, NO. 4
     Vol. 3, No. 4 of the SCORE Journal is once again filled with several interesting must-read features and news items.
    This month’s issue puts the microscope in reviewing the latest in off-road tire development as well as another looking at the UTV air filtration systems for more power and cooling.
     Another fabulous feature is an up close look Team Herbst/Smithfab’s latest SCORE Trophy Truck racing machine.
     Also in this issue is a look into driver monitoring for safety and performance applications.
    The review of this year’s SCORE San Felipe 250 includes four separate stories. One is on the all-out overall view of the season opener.  Next is a recap of SCORE Trophy Truck, Trophy Truck Spec and Class 1 head-to-head action.
     The third is an overview of the Motorcycles classes and the fourth reviews the four-wheel classes going all out to make it to the finish line.
     And the issue again includes the Off-Road Marketplace displaying the latest products for racers and enthusiasts.
SCORE JOURNAL
     The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes four print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship along with a print edition for the annual SCORE Awards Night.
    The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE's historical archives and much, much more.
HOLA AMIGOS!
     The SCORE Journal features a Spanish language edition of the magazine on the SCORE website. Spanish-speaking individuals represent nearly 20% of the SCORE Journal unique reader base. The link may be viewed on the menu of the SCORE Journal Magazine tab on the SCORE Website. The Spanish language version of the SCORE Journal will be posted within the week of the traditional version.
EL REY NETWORK
     The four-race 2017 SCORE World Desert Championship in Baja California, Mexico along with the SEMA SCORE Baja 1000 Experience/SCORE Baja 1000 Qualifying in Las Vegas will all air on El Rey Network in the United States. International distribution is by way of syndication.
     El Rey Network is a 24-hour, English-language lifestyle network targeting "Strivers," viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy. 
     Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today's America. El Rey's slate is anchored by signature series including the original drama "From Dusk Till Dawn: The Series," the one-on-one interview program "El Rey Network Presents: The Director's Chair," and "Lucha Underground," a lucha libre wrestling series produced by Mark Burnett.
     El Rey Network's lineup also showcases a wide range of iconic feature films and television series including genre, action, and sci-fi/ horror. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.    
     El Rey Network is available in 45 million homes across the country through cable and OTT providers and via satellite on DirecTV Channel 341 and Dish Network Channel 253. For more information on how to watch El Rey visit http://elreynetwork.com.
DUST2GLORY
    From award-winning documentary filmmaker Dana Brown, Dust2Glory has chronicled each of the four races in the 2016 SCORE World Desert Championship. Brown’s original Dusty to Glory, released in 2005, became an iconic classic showcasing the legendary SCORE Baja 1000. D2G, which began shooting at the 2015 SCORE Baja 1000, continued up close and personal coverage capturing the robust racers in their amazing adventures in Mexico’s majestic Baja California peninsula through all four spectacular 2016 races. Dust2Glory is scheduled for release later this year.
SCOREscope
     The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the complete 2017 SCORE World Desert Championship schedule:
·         31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico
·         49th SCORE Baja 500, June 1-4, Ensenada Mexico
·         Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico
·         50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico
SCORE SPONSORS…
     Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, RACELINE Wheels-Official Wheel, Axial R/C-Official R/C Vehicle, El Rey Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
     SCORE Official PartnersPCI Race Radios, 4 Wheel Parts, Coca Cola, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance,CETTO Vineyards.
     Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
     Rosarito Beach SCORE Desert Challenge Special Partners: Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.     
     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.

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